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The digital revolution of the 1980s and 1990s has transformed the entertainment, communication and business environments on a global scale, while in an increasingly interconnected world, the impact of traditional signage may be overlooked by business owners in New Zealand. However, it is important to understand that for businesses of all sizes, the use of a traditional marketing strategy, including the use of signs still provides irreplaceable value, especially in relation to attracting potential customers to your brick-and-mortar location. Similarly, these types of signs stand as a testament to your brand authenticity, drawing on the unique characteristics of the diverse business environment across New Zealand. As a result, you should be aware that the use of traditional signs in storefro...

Back in the 90s and 2000s when fat tire bikes were being introduced into the market, there was a mixture of reactions from those in the cycling community and even beyond. While some people were enamored by the adventure appeal of this bike genre others could care less about the traction, cushioning, and all-road cycling advantages. To the critics, fat tire bike designs were just too unconventional and oversized for taste. Plus, they cost way more than traditional bikes.  However, tables have turned over the years and most of the original naysayers have come around. It’s all thanks to improvements in technology and engineering.  As fat tire bikes have gained popularity, more manufacturers have entered the market creating healthy competition that has brought prices down significantl...