A Definitive Guide to Creating a Custom Checkout Experience
Checkout is one of the crucial aspects of worldwide eCommerce. Prioritizing marketing campaigns or flashy sales increases your customer shopping experience, but your effort may go so far if you lack good checkout page optimization. Studies say that the checkout experience strongly impacts conversion rates and customer satisfaction. However, there are several aspects to customizing a checkout page according to customers' needs and preferences is important to ensure eCommerce success. This blog will walk you through the key elements of creating a custom checkout flow in detail to make things clearer:
What is a Custom Checkout?
Imagine you are a customer about to purchase a product online but get lost during checkout either because it’s too lengthy or irrelevant to your shopping preferences...