Longrich International: What It Is, How It Works

Africa

Nigeria, Ghana, Kenya, South Africa, Cameroon, Gabon, Uganda, Tanzania, Ivory Coast

Asia Pacific

Malaysia, Philippines, Singapore, South Korea, Thailand, Taiwan, Hong Kong, UAE

Other Regions

United States, Russia, Ukraine, and select markets in Europe and the Americas

Personal Care

• +Bamboo charcoal soap
• +Whitening toothpaste
• +Shampoos and conditioners
• +Antiperspirants and body sprays
• +Sanitary pads and pantyliners

Health and Wellness

• +Alkaline energy cup
• +Nutritional supplements
• +Health teas and coffee blends
• +Vitamin C supplements
• +Mosquito repellent products

Skincare and Beauty

• +Body lotions and creams
• +Hand creams and serums
• +Facial care range
• +Whitening and brightening products

Household and Other

• +Cleaning products
• +Pet care items
• +Organic food products
• +Cookware range

Way 1: Retail Sales

You buy products from Longrich at a distributor price and sell them to customers at a higher retail price. The margin between the two is your retail profit.

This is the most straightforward path and the one with the least risk. No recruitment required.

Way 2: Network Building

You recruit other distributors into your team. You then earn performance bonuses and leadership commissions based on the total product purchases made by your network.

This is where the larger income potential lies, and also where the greater complexity and risk sit.

1. Retail Bonus

The difference between what you pay as a distributor and what you charge your retail customers. This is yours to keep directly, paid at the point of sale. No weekly cycle involved.

2. Performance Bonus (Weekly, paid every Thursday)

Calculated on the combined PV of your two weakest “legs” in your network each week. If you have three legs with PVs of 5,000, 2,000, and 500, your performance bonus is calculated on the two smaller ones (2,000 and 500 in this case). The percentage applied depends on your entry level rank, ranging from 8% to 12%.

3. Leadership Bonus

Available from Platinum level and above. You earn a percentage of the performance bonuses earned by members in your downline, going up to 12 generations deep in the sponsor tree. The percentage varies by your rank and the generation’s distance from you.

4. Global Profit Share (Star Director only)

At VIP / Star Director rank, you qualify for a share of 2.5% of Longrich’s global sales, distributed twice yearly to qualified directors worldwide. This is the income level that the luxury cars and house incentives target, and reaching it requires an enormous, active network beneath you.

PV (Product Value)

The numerical value assigned to each product unit. Every purchase adds PV to your cumulative total. PVs do not expire or reset, which is one of Longrich’s genuine advantages over many competitor plans.

Legs

Branches of your downline. Each direct recruit you bring in starts a new leg. You can have up to three legs in the core structure. Performance bonuses are calculated on the two weaker legs each week.

Green Thursday

Longrich’s weekly bonus payment day. Performance bonuses are credited to distributor accounts every Thursday, which creates a tangible short feedback loop that motivates the network.

Sponsor Tree vs Placement Tree

Two separate structures exist. The sponsor tree tracks who recruited whom. The placement tree determines bonus calculations. Higher ranks like Diamond level are based on structure requirements in the placement tree specifically.

Factor 1: Real customer base outside the network

Distributors who earn consistently have customers who buy Longrich products regardless of joining the business. If you can build a retail customer base, your income does not depend entirely on constant recruitment.

Factor 2: Entry at a meaningful PV level

Starting at Starter Combo (4 PV) puts you at the edge of the plan with very limited bonus access. Distributors who enter at Silver or above have more income mechanisms available from day one.

Factor 3: Active, not passive, network management

The weak-leg performance bonus system means you must actively develop your smaller legs, not just rely on your strongest leg to carry the structure. Passive distributors at any level tend to see stagnant weekly bonuses.

What Works in Longrich’s Favor

• +PVs never expire. Your accumulated points carry forward indefinitely, unlike many MLMs that reset points if monthly targets are not met.
• +No mandatory monthly purchase requirement. You buy when you need to, not to maintain rank.
• +Daily consumable products. Toothpaste, soap, and sanitary pads are repeat purchases, which creates natural repurchase cycles.
• +Weekly payment cycle (Green Thursday) provides rapid feedback on network performance.
• +Manufacturing company with ISO certifications and 8 R and D centers. This is a real products business, not just a financial instrument.

What You Should Think Hard About

• –No public income disclosure statement. You cannot verify what average distributors earn without one.
• –Significant income is concentrated among top-tier earners. This is standard in MLM structures globally.
• –Recruitment is practically unavoidable for meaningful income. Retail margins alone rarely justify the time investment at scale.
• –Some recruitment pitches exaggerate income potential. Always ask to see documented, verified earnings before making investment decisions.
• –Product price competitiveness varies by market. In some countries, Longrich products sit at a premium compared to locally available alternatives, making retail sales harder.

Longrich tends to work well for people who:

• +Already use personal care and wellness products daily and want to switch brands while earning back
• +Have a genuine, existing network of people who trust their recommendations
• +Have prior experience in sales or direct selling and are comfortable with the activity level required
• +Treat it as a supplemental income stream, not a primary salary replacement from day one

Approach with extra caution if you:

• –Are new to direct selling and expecting immediate income without a built customer base
• –Need this to replace your current salary within 60 to 90 days
• –Are being asked to invest a large sum at a high entry level without first testing product demand in your market
• –Feel uncomfortable with the idea of regularly talking to people about the business opportunity

When was Longrich founded and where is it based?

Longrich was founded in 1986 in Jiangsu province, China by Xu Zhiwei. The company’s full official name is Jiangsu Longrich Bioscience Co., Ltd. It is now a subsidiary of the holding company Jowell Global and maintains operations across more than 50 countries worldwide.

How do you join Longrich International?

You join through an existing distributor who gives you access to the registration process. Membership is activated by purchasing products at your chosen entry PV level. Registration itself carries no separate fee because the entry cost goes entirely toward product purchase. You receive a unique distributor ID and can begin earning referral bonuses immediately once your registration is active.

Is Longrich registered and legitimate in African countries?

Yes. Longrich has established formal subsidiary companies in several African countries, including Nigeria, Ghana, Kenya, South Africa, Cameroon, and Gabon among others. These are registered entities with local addresses and offices. Always verify the current registration status with the relevant national corporate registry in your country, as regulations differ across markets.

Do Longrich PV points expire?

No. This is one of Longrich’s most distributor-friendly policy points. Your accumulated PV points do not expire due to inactivity. They carry forward indefinitely and continue to count toward your rank advancement. This removes the pressure of forced monthly purchases that many competing MLM companies impose on their distributors.

What are Longrich’s most popular products?

Among the most frequently mentioned products by distributors and customers are the bamboo charcoal whitening toothpaste, the alkaline energy cup, bamboo charcoal soap, sanitary pads and pantyliners, the Vitamin C supplement range, and various body lotions and creams. The toothpaste and soap tend to be the easiest retail entry points because they are everyday consumables at relatively accessible price points.

What is a realistic first-year income expectation from Longrich?

There is no honest universal answer to this because Longrich does not publish an income disclosure statement. What is well documented across the MLM industry generally is that the majority of participants earn modest amounts in the first year, often below the local minimum wage on an hourly basis when time is factored in. The distributors who earn significant income consistently are those who entered early in high-growth markets, had strong pre-existing networks, and treated the business as a serious sales operation from the start. Set expectations accordingly and do not make financial decisions based solely on success stories from top earners.