The digital revolution of the 1980s and 1990s has transformed the entertainment, communication and business environments on a global scale, while in an increasingly interconnected world, the impact of traditional signage may be overlooked by business owners in New Zealand. However, it is important to understand that for businesses of all sizes, the use of a traditional marketing strategy, including the use of signs still provides irreplaceable value, especially in relation to attracting potential customers to your brick-and-mortar location. Similarly, these types of signs stand as a testament to your brand authenticity, drawing on the unique characteristics of the diverse business environment across New Zealand. As a result, you should be aware that the use of traditional signs in storefro...