Using Text Automation to Strengthen Customer Relationships
Customer relations in a competitive business environment is very crucial. Managers need to make every touch point consist of serving the customer in a way that seems natural, timely by their standard, and appropriate in their context. The use of message automation has, therefore, emerged as a useful technique in realizing these objectives. It makes communication processes to be eased while at the same time, being able to sustain a personalized touch. Below are five simple techniques with which automation of text can be used in enhancing customer relationships.
1. Personalized Communication
Mobile text messaging can assist with providing a rich context for organizations to use client information in order to provide individually tailored messages to customers. It remains useful t...